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These loyalty questions typically employ a “0 to 10” rating scale that includes verbal anchors at each end of the scale to indicate low or high likelihood (e.g., 0 = not at all likely to 10 = extremely likely

0 = least likely to 10 = most likely). When someone gives a low likelihood to recommend, it may reflect their general hesitancy to recommend things, not how they feel about the company’s performance. This is the idea behind the visual analog scale (vas), often just called a slider scale The analog is the continuum the slider represents For example, from extremely difficult to extremely easy in the example below. The direction of your scale should be uniform throughout your survey

For example, if 1 represents “poor” and 5 means “excellent” on one question, don’t flip it for another question. In this case, a scale from 0 to 10 is employed where 0 indicates 'least likely' to recommend the course, while 10 indicates 'most likely' This type of feedback is valuable for the institution as it helps measure student satisfaction and gather insights for course improvement. How likely are you to recommend our product/service to a friend or colleague