Kawaii culture is a japanese cultural phenomenon that celebrates cuteness through embracing people, objects, and fictional characters that portray youthful innocence, charm, warmth, and playfulness. Kawaii (かわいい) is a japanese term and aesthetic referring to the broad cultural concept affirming items, behaviors, and visual styles that evoke childlike cuteness, sweetness, and charm Qualities that make one's heart flutter. Kawaii style is the japanese artistic and cultural style that emphasizes the quality of cuteness, using bright colours and characters with a childlike appearance. Kawaii can be heard on many tv shows and is spoken by old and young alike on most japanese streets As a japanese cultural trend, this concept quickly evolved into a worldwide sensation that has spread throughout many aspects of modern western life.
The kawaii (かわいい) style has a large following in japan with the older teens and younger adults. Roughly translated as “cuteness,” kawaii is one of the most frequently used japanese words In a broader sense, it describes the culture of celebrating all things adorable and embracing fictional characters as the embodiment of positivity.
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