According to activate consulting’s technology. A new activate consulting report reveals that 43% of gen z now prefer youtube and tiktok over traditional tv or paid streaming Microdramas are becoming more popular, which is good news for platforms like youtube and tiktok that appeal to gen z. A significant 43% of gen z consumers now actively prefer youtube and tiktok over traditional tv channels This is not just about supplementary viewing The convenience, variety, and algorithmic personalization of social video are proving overwhelmingly more.
Learn why gen z prefers tiktok, reels, and shorts over traditional tv, and how this shift defines the future of entertainment. A new ucla study shows gen z is reshaping how we watch and what we want from stories So we talked to them about how they consume media. Gen z is ditching tv for tiktok
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