The iconic urban decay naked palette was discontinued in 2018 Now, the brand is relaunching it for a limited time at ulta beauty. Arnaud kerviche, urban decay's vp of marketing, tells me that, ultimately, they wanted to evolve the classic palette based on shifting consumer trends Makeup habits evolve as we do, so the brand decided to launch similar iterations—such as naked2 basics and naked3 soft pinks —while the original set was phased out.
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