Arnaud kerviche, urban decay's vp of marketing, tells me that, ultimately, they wanted to evolve the classic palette based on shifting consumer trends Makeup habits evolve as we do, so the brand decided to launch similar iterations—such as naked2 basics and naked3 soft pinks —while the original set was phased out. The neutral eyeshadow palette was born in 2010 after urban decay’s product development team was asked to choose just four shades they would bring if they were stranded on a deserted island. The strategist beauty brief is delivered every wednesday
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