View the full context on memeorandum. Griffin inadvertently identified the irony of trump’s presidency so far The man who made a brand of his own name (“trump,” all caps) — and a fortune licensing it as a signifier of success on. Former president donald trump once rewrote the rule book for how to effectively market a presidential campaign, but with his third consecutive run, he’s testing the limits of an aging, embattled. As inflation rises and consumers express increasing dissatisfaction with the economy under trump, brands face a pivotal moment Is the era of brand activism coming to an end
Brands may be more hesitant to speak out on social and environmental causes during trump’s second term, experts said, but others may stay the course.
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