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Cracking the code of consumer preferences

They feel less certainabout the financial world and financial guidance Brands can capitalize on this opportunityand build trust by offering value 38% 33% what are consumer perceptions of financial savviness Ask suzy at suzy.com what changes can you expect in consumer attitudes toward their finances in the next six months 23% of consumers are neutral or undecided about how personalized ads are for them ad blockers Are consumers using ask suzy at suzy.com

In order to help brands best understand what drives their consumers, suzy set out to research exactly what each generation values—and what that means for brands looking to connect with each cohort. In a recent suzy survey, 43% of consumers said they are very concerned with the state of the environment So, when consumers shop for sustainable cpg products, what do they look for? In a recent suzy survey, over half (52%) of consumers said they used tiktok in the last six months But as the tiktok ban discussion looms, what are consumer sentiments towards the social media app? Get in touch with us we used the suzy platform to find out

Beauty, wellness, and going green in a recent suzy survey, 81% of consumers said they take vitamins/supplements to prioritize wellness

This whitepaper covers the state of retail, while diving deeper into four key focus areas Opportunities for retailers, omnichannel shopping, influencer marketing, and social commerce, all grounded in suzy data and secondary research.

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