Kawaii (かわいい) is a japanese term and aesthetic referring to the broad cultural concept affirming items, behaviors, and visual styles that evoke childlike cuteness, sweetness, and charm Qualities that make one's heart flutter. Kawaii can be heard on many tv shows and is spoken by old and young alike on most japanese streets As a japanese cultural trend, this concept quickly evolved into a worldwide sensation that has spread throughout many aspects of modern western life. Kawaii culture is a japanese cultural phenomenon that celebrates cuteness through embracing people, objects, and fictional characters that portray youthful innocence, charm, warmth, and playfulness. 笔者今年42岁，青春时代曾受到过KAWAII潮流的“冲击”，如今，作为一名3岁孩子的父亲，我每天都生活在KAWAII之中。 不仅玩具，连儿童服装、儿童餐具和文具等等，孩子所有的生活用品上都贴着可爱的卡通娃图像。
Kawaii style is the japanese artistic and cultural style that emphasizes the quality of cuteness, using bright colours and characters with a childlike appearance. This article explores the origins and evolution of kawaii culture and its societal perceptions in japan We will also discuss kawaii culture’s global impacts and delve into its significant role in shaping contemporary japanese identity and influencing societies far beyond japan’s borders. What is kawaii, and how has it impacted the world From the meaning of kawaii, its fashion, art, and history, to places to visit, here is all you need to know. “kawaii” means “cute” or “adorable” in japanese
Kawaii （日语： 可愛い）是一種文化現象，强調可愛、純真和善良的感覺。 澀谷區 的 原宿 和 澀谷109，是可愛文化的重要發源地之一。
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